If you ever pay a visit to the street shops of Jodhpur, Jaipur and Rajasthan – bridal wedding design galore could be witnessed. From different colours, designs to intricate embroidery, you really would fall in a fix which to pick up from the number of designs showcased to you. Lehenga choli designs have made their […]
Our objective is to redefine the political economy of contemporary art practice away from its current dominance of narrative definition and return to a practice where it is defined only by its visual presence. The dominance of the narrative over the visual presence in contemporary art practice is a result of the commodification of contemporary art practice caused by economic domination of private art galleries and government funded institutions over the creative process.
I aim to democratise contemporary art practice by returning the control of its political economy to the hands of the practitioners and have it defined by its visual presence and not by its narrative interpretation. Our aim is to have every household in every country of the world not only become owners of contemporary art but also become the dominate narrative interpreters.
To do this I aim share the practice of creating, critiquing and interpreting contemporary art through social media as opposed to the current practice where private galleries, government institutions and elite collectors define and interpret the meaning of visual representations through traditional media practices and elite galleries.
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